About Us Section Redesign

Restructuring and reimagining the company section of the Progressive website

View the site here

Project Goal
To create a unified experience for perspective consumers and employees. Create a simple, clean and navigable architecture that syncs with upcoming brand standards and redesigned Prog.com. Allow for an easy way for stakeholders to own and update content

Responsibilities
Co-designer on a team of two, working with internal stakeholders across the Progressive company, including our Investor Relations, Careers, HR, Marketing, Art Department, Social Responsibility, and PR teams.

Research & discovery

Stakeholder interviews & site map

• We held 1:1 meetings with several stakeholders whose content would be most impacted. The goal of each was to understand current content structure, audiences and key calls to action as well as existing redundancies and gaps.

• We produced a larger Site Map following these meetings in an effort to meet stakeholder needs and integrate each section more seamlessly.

Findings

• Opportunity to streamline content or minimize the duplication of content throughout this section and many others on Prog.com

• Consistency issues throughout the design of About Us sections.

• While our audit highlights many of the inconsistencies throughout the About Us section, our hope is to nominate a Champion stakeholder to own and control the content that resides within their respective sections.

UX Strategy

Design & development